Ms Maria Gemma Brown
PhD Candidate
School of Communication and Arts
Sponsored PhD Student
ADM+S Centre
ADM+S Centre biography
Read more about Maria-Gemma Brown in the ADM+S Centre.
Publications
Book Chapter
Brown, Maria Gemma, Carah, Nicholas and Dobson, Amy Shields (2025). The vibe factory: intimacy, affective capitalism, and digital media. Postdigital intimacies and the networked public-private. (pp. 1-27) edited by Adrienne Evans, Jamie Hakim, Jessica Ringrose, Amy Shields Dobson and Shaka McGlotten. London, United Kingdom: UCL Press.
Journal Articles
Carah, Nicholas, Brown, Maria Gemma, Tapairu Kahukura, Hine, Enright, Lisa and Tesiram, Rani (2026). Intimate platform biographies on, off and underneath Instagram. Media, Culture and Society 01634437261442005. doi: 10.1177/01634437261442005
Brown, Maria Gemma, Carah, Nicholas, Tan, Xue Ying (Jane), Angus, Daniel and Burgess, Jean (2024). Finding the future in digitally mediated ruin: #nostalgiacores and the algorithmic culture of digital platforms. Convergence: The International Journal of Research into New Media Technologies, 30 (5), 1710-1731. doi: 10.1177/13548565241270669
Brown, Maria-Gemma, Carah, Nicholas, Robards, Brady, Dobson, Amy, Rangiah, Lillian and De Lazzari, Chiara (2024). No Targets, Just Vibes: Tuned Advertising and the Algorithmic Flow of Social Media. Social Media + Society, 10 (1) 20563051241234691, 1-15. doi: 10.1177/20563051241234691
Brown, Maria-Gemma (2023). Ghost in the mall: the affective and hauntological potential of dead mall ruins. Capacious: Journal of Emerging Affect Inquiry. doi: 10.22387/cap2022.70
Carah, Nicholas, Brown, Maria-Gemma and Hickman, Sarah (2022). Optimizing looking and buying on Instagram: tracing the platformization of advertising and retail on mobile social media. Television and New Media, 24 (4), 152747642211230-396. doi: 10.1177/15274764221123033
Conference Papers
Carah, Nicholas, Brown, Maria-Gemma, Tesiram, Rani, Kahukura, Hine, Enright, Lisa and Hawker, Kiah (2025). Scroll, Print, Algorithmically Cluster: A Co-analysis Approach To Explore The Interplay Between Users, Platforms And Algorithmic Models On Instagram. 25th Annual Conference of the Association of Internet Researchers, Sheffield, United Kingdom, 30 October - 2 November 2024. Champaign, IL United States: University of Illinois Libraries. doi: 10.5210/spir.v2024i0.13917
Burgess, Jean, Carah, Nicholas, Brown, Maria-Gemma and Angus, Daniel (2023). #Cottagecore, #futurecore, #sadcore: using critical simulation to explore the interplay between machine vision and vernacular Instagram aesthetics. The 23rd Annual Conference of the Association of Internet Researchers, Dublin, Ireland, 2-5 Nov 2022. Champaign, IL USA: University of Illinois Libraries. doi: 10.5210/spir.v2022i0.12980
Carah, Nicholas, Brown, Maria-Gemma, Dobson, Amy and Robards, Brady (2023). The algorithmic flow of harmful industries advertising on social media platforms. The 23rd Annual Conference of the Association of Internet Researchers, Dublin, Ireland, 2-5 November 2022. Champaign, IL United States: University of Illinois Libraries. doi: 10.5210/spir.v2022i0.12985
Research Report
Robards, Brady, Carah, Nicholas, Rangiah, Lillian, Roberts, Steven, De Lazzari, Chiara, Brown, Maria-Gemma, Elliott, Karla, Tanner, Claire, Savic, Michael and Dobson, Amy (2023). A citizen science approach to monitoring unhealthy industry digital marketing to young people: The Social Media & Unhealthy Marketing Project: final report. Melbourne, VIC, Australia: Monash University; The University of Queensland.
Data Collection
Brown, Maria-Gemma, Hickman, Sarah and Carah, Nicholas (2022). Timeline of the development of Instagram's promotional culture and advertising model (2010-2020). The University of Queensland. (Dataset) doi: 10.48610/7c94074