Dr Cameron Shackell

I am an independent researcher and advisor affiliated with The University of Queensland's Centre for Policy Futures. My work focuses on how pricing, incentives and other signals are interpreted in regulated markets, and how mis-signalling can produce unintended economic, behavioural and policy outcomes. I apply these frameworks to areas such as alcohol and no- and low-alcohol (NoLo) product markets, cost-of-living pressures, and the implications of technology-driven market change. My research helps governments, industry and public audiences interpret complex market signals and supports evidence-informed policy design, market strategy and decision-making.